This exclusive upcoming webinar is a must-attend for all professionals in the staffing and recruitment industry: Unlocking the Value of the Over-50s with the insightful Simon Long, Growth Director at leading global age consultancy, 55/Redefined.

In this enlightening session, Simon will delve into the often-overlooked aspects of the ageing population in the workforce and market. The webinar will focus on the 'Three C's': Colleagues, Customers, and Company, providing a holistic view of the impact and opportunities presented by an age-diverse environment.

What You Will Learn:

  • The Power of a 50+ Workforce: Understand the undeniable benefits of integrating a more age-diverse team into your operations. Discover how a Gartner study in 2022 showed organisations are 288% more likely to exceed financial targets with an age-diverse and inclusive frontline decision-making team.
  • Targeting the Over-50s Market: Uncover why the over-50s market is crucial for your business strategy. By 2040, 63p in every pound spent by UK consumers will be by those aged 50 or over, equating to a spending power worth £550 billion.
  • Key Learnings: Learn from real-life case studies of companies that are getting it right and those that are not. Gain insights into best practices and common pitfalls to avoid.
  • Strategic Recommendations: Leave with actionable strategies to harness the potential of an ageing workforce and consumer base, improving your company's bottom line and competitive edge.
This webinar is essential for those looking to stay ahead in today's rapidly evolving market and to capitalise on the growing demographic of older talent and consumers. Whether you're a recruiter, HR professional, or business leader, this session will equip you with the knowledge and tools to make informed decisions and foster a more inclusive and prosperous workplace