This exclusive upcoming webinar is a must-attend for all professionals in the staffing and recruitment industry: Unlocking the Value of the Over-50s with the insightful Simon Long, Growth Director at leading global age consultancy, 55/Redefined.
In this enlightening session, Simon will delve into the often-overlooked aspects of the ageing population in the workforce and market. The webinar will focus on the 'Three C's': Colleagues, Customers, and Company, providing a holistic view of the impact and opportunities presented by an age-diverse environment.
What You Will Learn:
- The Power of a 50+ Workforce: Understand the undeniable benefits of integrating a more age-diverse team into your operations. Discover how a Gartner study in 2022 showed organisations are 288% more likely to exceed financial targets with an age-diverse and inclusive frontline decision-making team.
- Targeting the Over-50s Market: Uncover why the over-50s market is crucial for your business strategy. By 2040, 63p in every pound spent by UK consumers will be by those aged 50 or over, equating to a spending power worth £550 billion.
- Key Learnings: Learn from real-life case studies of companies that are getting it right and those that are not. Gain insights into best practices and common pitfalls to avoid.
- Strategic Recommendations: Leave with actionable strategies to harness the potential of an ageing workforce and consumer base, improving your company's bottom line and competitive edge.
